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Marketing has played the role of a backbone for businesses for a very long time now. However, the way in which marketing is carried out has changed a lot over the years. Some of its early forms were physically sending people out in the open to promote products and services.
After that, new technologies came, and the use of flyers, billboards, television, and radio became more common. In the modern form, marketing is becoming digital. Now, these flyers and TV advertisements are not considered as effective.
But the current form is not yet fully realized. There are many advancements that are yet to come. In this article, we will convert different parts of digital marketing’s future. What are the new improvements that will be seen in the future? This will prepare you to face the upcoming challenges effectively.
Table of Contents
The Current State of Digital Marketing
Right now, digital marketing is a huge industry. It has almost taken over all the other forms of promotion. In 2023, the market size of digital marketing is estimated to be USD 363.05 Billion. This shows how strong this medium for marketing has become.
Marketers prioritize channels like social media and search engines over traditional marketing methods. Social media usage of the masses is at an all-time high these days. An online source estimates that people spend 12 billion hours monthly on social media.
Statistics like these seem like marketing has reached its full potential. But you would be surprised to know that this is just the beginning. In the coming sections of this post, we will show you some of the great technologies that will embrace the stage of digital marketing and make it even better.
Future of Digital Marketing
In the following, we have talked about some of the most innovative concepts and technologies that are improving or will improve the digital marketing landscape.
- VR/AR Integration
In the coming times, virtual and augmented realities will become a huge part of marketing. People will be able to see the 3D models of the products before buying them. In this way, they will understand whether they want that product or not.
This comprehensive experience will be provided to the customers, and the level of unsatisfied users will decrease. In other words, people will be able to know full well what they are buying. This transformative technology will improve online marketing tenfold better.
- Curated Content
The latest AI technologies are being integrated into online writing tools, allowing marketers to create highly personalized content. For example, platforms like Prepostseo can handle every aspect of writing, including grammar, readability, plagiarism, and much more.
When you create content with the help of such proficient tools, it turns out to be of high quality. Everything is set to perfection and there are no mistakes whatsoever. When readers consume such content, they understand everything about the product clearly.
Even though this technology is being used in the present, there are many improvements that can be introduced to this. This is because AI is still a rather new technology and can be enhanced.
- AI-Based Customer Care
As soon as AI chatbots evolve, they will be able to cater to any and all queries of a business’s customers. This technology is somewhat applicable currently as well. However, in their current state, their databases are quite limited.
This means that automated customer support can only respond to a limited set of problems. In the future, this might get better, and chatbots become able to respond to highly personalized queries.
- Customizable Search Engines
Search engines in their current form use keywords and phrases to show relevant searches. This means that if you have searched for the word ‘apple’ and a website has used the word ‘apple’, chances are that this website will be shown to you.
In the future, search engines will integrate AI into their functioning. This will let search engines understand the intent of your search. As a result, you will see exactly what you asked for. AI integration in search engines will change the whole strategy of digital marketers.
- Mobile Marketing
Currently, mobile marketing is a field that experienced marketers value highly. This is because it is the future. Mobile advertising spending is projected to surpass $413 billion by 2024. The reason for this immense growth is simple. It is the amount of time we spend on our phones.
Whether social media or web browsing, we are always somehow invested in our mobiles. Marketers see this as an opportunity and show us minimal ads. These ads are curated to our preferences, so we also visit them occasionally. In the future, this trend will increase.
- Facebook Meta and Digital Marketing
You might have heard about the Meta that Jeff Bezos plans to introduce soon. This will be a virtual world that can be accessed through Facebook. Here, you can perform almost all real-life activities. We predict that there will also be buying and selling on this platform.
This means that digital marketing will be involved. There might be virtual shops where people go to buy stuff in the Meta realm. On the other hand, marketers might have to set up those shops in the Meta world and market them properly.
- Automated Analytics
There are many analytics tools that SEO experts use these days to understand their website’s or business’s performance. However, these tools are not in their final form yet. With the modern AI, these tools are set to become even more accurate.
Analytics tools are predicted to become automated to the point where they show suggestions as well. For example, if content engagement on your site is low, the analytics tool will point it out and tell you what to do next.
- Sentiment Analysis
Sentiment analysis is a process through which a tool understands the intent of a piece of text. This technology is presently being used in digital marketing but it has room for improvement. Nevertheless, it is highly useful even as it is.
It is applied to analyze customer reviews so that the business owners understand how their users feel. Similarly, content writers also use this to see if the content tone that they aimed for was achieved or not.
- Voice Search
Some of you may already know that voice search is an option that most search engines provide. However, not many people use it right now. But in the future, the trend of searching using voice commands may increase.
This means that marketers will have to study how people search using voice rather than how they search using text. Many digital marketing techniques will be redefined and search engine results will be personalized.
- Increase in Influencer Marketing
Influencer marketing is getting more and more popular because of its effectiveness. When a group of people follows an online personality, they trust their word. So, if they share good messages about your brand, you automatically get an increased reach.
This influencer marketing will get better in the coming days as social media is still growing. As a result, the number of influencers will also grow. So, you should keep an eye out for credible influencers for the future.
- Video Marketing
Video marketing is actively being used by marketers right now. It is considered to be one of the most effective ways of promoting or marketing a product or service. Statista reports that the annual spend on video marketing is projected to reach $92 billion in 2023.
This channel of marketing is effective and is not going anywhere soon. This means that in the future, video marketing is still going to be a huge part of your strategy. The content of videos can change but they will still be videos.
- Digital Marketing Agencies
As the trend of digital marketing grows, more and more people will get interested in it. Already existing businesses as well as new startups will join this field. But not all of them will be daring enough to handle all the challenges of online marketing themselves.
This is why, the scope of digital marketing agencies will increase and there will be an elevated demand for them in the market.
Tips to Be Ready for the Future
All of the points given above show how the whole industry of marketing will revolutionize. So, what do you do? We have mentioned a few tips here and there in the previous sections but we will discuss them here again in case you missed them. There are also some additional tips in this list.
- Always be prepared and welcome new technologies. If you don’t know what they are, research them. If you think your business has the resources for it, incorporate it in your work.
- Actively analyze your competitors and see if they are using any new strategies. If you think your business can benefit from those strategies, try to adopt them.
- Always start slow when making new technologies a part of your business. Don’t implement them on a large scale from the get go. This is because modern technologies are often not good for all types of businesses.
- Stay updated with the latest trends in content. You always want to share content that is hot so that the users are interested in it.
- Value your user’s opinion greatly. If you integrate new strategies and your customers don’t like it, you should let go of it and go back to your old ways.
- All the strategies come second. As a first priority, you should always focus on service excellence. Make sure your products are top quality so that they compensate for performance while you are experimenting with new technologies.
These general tips should get you through in the future. However, these are not enough. So, if you think any of the above technologies will be useful for your business, then start studying about them in detail. In this way, you will be ready when it actually gets implemented.
Strategies That Won’t Work In the Future
Before we move on, let’s also share some tactics that were helpful for digital marketing in the past but are not feasible anymore.
- Relying on organic marketing only. This is not the right way as of now. You have to use paid mediums of marketing also.
- Using a single social media platform. In the current era, people are not using just one social media platform. They have accounts on various apps. You have to target an audience on all of these apps or platforms. In this way, you can maximize traffic.
- Skipping audience research. Knowing your audience is one of the most vital parts of a marketing strategy. If you skip this, you won’t be able to do anything effectively.
- Focusing on quantity instead of quality. Don’t think that writing thousands of articles will enhance your reach if all of them are mediocre. Instead, write less articles but make sure they are of high quality.
This was a brief overview of points that should not be a part of your marketing plan.
The digital marketing landscape is wide and versatile. That’s why users often have queries about it. In the following, we have addressed some frequently asked user questions.
- Is digital marketing a stressful job?
Digital marketing, like all other jobs, feels like a daunting task when you start it as a beginner. You might face difficulty in doing your job in the start. However, once you get accustomed to it, you start to get how things work. Your decision making skills improve, and your job becomes relatively easier.
- What is digital marketing in simple words?
Digital marketing is the process through which you promote your business, it products, or its services using the internet. So, if you are a bakery and you open a website about it, marketing that website (and your business through it) is called digital marketing.
- What are some types of digital marketing?
Digital marketing can be done in so many ways that it has multiple types. For instance, social media marketing, email marketing, search engine marketing, and content marketing are all a part of online marketing.
In the end, we would like to say that if you are in the digital marketing industry, always keep an eye out for new developments. There is always something new coming out. If you catch on to it early on, it will set you right for the future.
Other than that, some of the technologies that we have discussed in this article should be kept under consideration as well. You should think about them and how you will adapt to them in the coming time.