The 9+ Best AI Copywriting Tools [2023]

Latest posts by Mark Spera (see all)

Artificial intelligence (AI) has become a powerful and increasingly popular tool for copywriting.

AI copywriting tools can help to create content quickly and efficiently, saving time and money for businesses. In this blog post, I’ll look at some of the best AI copywriting tools available, highlighting the features and benefits they offer.

I’ve actually tried each one of these tools, so this is real information — not just some crappy listicle.

I’ll also discuss how they can be used to create more effective content and help businesses to get the most out of their copywriting efforts.

Oh, and here’s a video of me writing this post with an AI copywriting tool, GrowthBar!

What is AI Writing?

In today’s digital world, AI writing is revolutionizing the way we create content. Breakthroughs like OpenAI’s GPT-3 enabled writers everywhere to produce content quickly and accurately, without sacrificing quality. AI Writing tools leverage natural language processing (NLP) algorithms and natural language generation (NLG) technologies to generate content automatically. They can save time and effort for marketers, content creators, and businesses of all sizes.

AI copywriting tools can produce a wide range of content, from:

  • Simple product descriptions
  • Long-form blog content
  • Social media posts
  • Images and art
  • And almost everything else you can dream up

They can also help to improve the accuracy and quality of content, as well as optimize it for SEO.

AI copywriting tools are becoming increasingly popular as they make it easier to create content faster and more accurately. They can help businesses to save time and resources, while also improving the quality of their content. If you’re looking for an efficient way to generate content, AI copywriting tools are worth considering.

Also read:
The Ultimate Guide to SEO Copywriting
How to Create a Content Brief (FAST)
Try Our AI Writing Tool (for FREE)

What Are the 9 Best AI Copywriting Tools?


1. GrowthBar – Best for SEO Blog Writing

GrowthBar is the best AI writing tool for SEOs.

It’s a Swiss Army Knife of SEO tools — it features keyword research, backlinks, competitive metrics, keyword tracking, a blog ideas generator, and a one-click blog post outline generator. And of course, it enables you to write long-form blog content with natural language AI.

You can try the blog idea generator and AI writing tool without even being a customer:

GrowthBar is the ultimate tool for bloggers and content creators.

What it does:

GrowthBar has a wide range of SEO features, but the hero feature Content Generator is what has earned GrowthBar 5 stars on Capterra and G2 Crowd. The Content Generator enables you to write free-form or use the 2-Minute First Draft Builder — which produces 1,500+ words of content in one shot.

So how does it work? Well, GrowthBar…

  1. Writes your entire blog post: GrowthBar takes your input keyword/topic, scans the web using a powerful SEO decision engine, and makes suggestions in a content editor using GTP-3 AI — the largest, most powerful language model on earth.
  2. Creates content outlines: GrowthBar is completely drag-and-drop. So you can create your perfect blog post with perfect headlines, Images, keywords, and AI-generated text. Then export to Google Docs or Word. Plus, GrowthBar’s Content Optimizer will tell you how SEO-optimized your final post is.
  3. Audits existing posts: GrowthBar enables you to enter any URL and GrowthBar “fetches” the content and audits it for word count, readability, internal links, SEO best practices, and more.
  4. Keyword and competitor research: GrowthBar surfaces billions of data points so you can make sophisticated decisions about your content strategy: it includes over 2 billion keywords and search data in the Keyword Research tab, plus competitive data on every site on the web.
  5. Chrome Extension: GrowthBar also has a Chrome Extension, which enables you to use GrowthBar’s AI writer directly in WordPress.

Features:

  • AI content creation: a full blog writer with content optimization built-in
  • AI blog topic creation
  • AI meta descriptions
  • On-page SEO audits
  • Keyword research
  • Competitor analysis
  • Google Ads competitor research
  • Backlink analysis
  • And more

Who it’s for:

GrowthBar is perfect for SEOs, agencies, and bloggers. It’s the #1 AI writing tool for the SEO blog-writing use case. Customers include Dell, Product Hunt, Spekit, Wheel, Minted and Bill.com.

It’s an easy tool to pick up and use without training and provides everything you need to develop content ideas, and it helps you write that perfectly optimized article. Plus, at $29/mo it’s an extremely accessible price point. GrowthBar has a 5.0 and 4.9 on Capterra and G2 respectively. GrowthBar works in 20+ languages.

Pricing:

Monthly Pricing plans are:

  • Standard: $29
  • Pro: $79
  • Advanced: $129

Try GrowthBar – Free for 5 Days

2. Copysmith – Best for Ecommerce

Copysmith is a content generator specializing in producing copy for social media, ads, product descriptions, meta tags, and other short snippets of content. It’s a great tool for entrepreneurs and digital marketers with quick copy needs. The typical use case is ecommerce. It’s on this list because of the quality of the outputs.

Copysmith content is ready to deploy instantly or with a light edit in most cases. It too is built on OpenAI’s GPT-3 — making the recommendations extremely human and accurate.

Copysmith enables content generations including Facebook Ads, LinkedIn Ads, Google Ads, product descriptions, blog ideas, ad ideas, YouTube video descriptions, and more.

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What it does:

Copysmith has many different templates depending on the type of copy you want to generate. Generally speaking, each template format is very similar; you add keywords and other relevant information, then their AI does the rest. You end up with a list of short snippets of copy. Each piece of copy is unique, so you can either copy and paste it or make some edits.

Features:

  • Instantly generate high-quality AI content
  • Various copy types are available; such as ads, meta descriptions, product descriptions
  • Original copy that will pass plagiarism checkers

Who it’s for:

They bill themselves as a solution for ecommerce companies and “the enterprise.” It’s a fairly diverse product though and it can deliver for any content creators or marketers responsible for creating content at scale. A unique differentiator is that Copysmith enables you to generate SKUs and product descriptions in bulk. For an ecommerce company, this could be a massive time saving.

It only takes a couple of minutes to generate a list of copy ideas, and Copysmith’s AI reads flawlessly for the most part.

Pricing:

There are four different monthly pricing plans:

  • Starter: $19/mo
  • Professional: $59/mo
  • 2021 Early Adopter Plan: $59/mo
  • Enterprise: $499/mo

Also readCopysmith vs Copy AI

3. Copy.ai – Best for Short-Form Copy

Copy.ai is an automated creative tool that generates marketing copy in seconds. Unlike GrowthBar, which specializes in long-form content, and Copysmith, which specializes in ecommerce content, Copy AI spans over 90 use cases.

Built on powerful AI, Copy.ai generates ad copy, social media content, website copy, blog content, and any other form of digital copy. It has the most styles of copywriting of any tool (over 90 functions). You can create email content, Facebook Ad content, Google Ad content, sales outreach copy, and much more. It doesn’t specialize, so it’s great for an all-around digital marketer.

What it does:

Copy.ai generates all kinds of digital copy. All you have to do is select the type of copy you want—such as a blog intro, description, ad copy—fill out some basic details about the piece, and Copy.ai will generate the copy.

You get 10 results back at a time. You can go with one or more of these or run the tool again for another 10 unique copy pieces.

Features:

  • Instantly generate 10 pieces of unique copy at a time
  • Beat writer’s block by inputting some basic keywords and letting Copy.ai do the rest
  • Try the tool for free for 7 days
  • 90+ different tools to explore
  • Support for Facebook, Google, email, sales, and more

Who it’s for:

Copy.ai is for anyone looking to save time producing copy or push through a creative block. What you get back isn’t always going to be perfect, but it’s going to put you on the right path to creating a perfect piece of copy. It’s a great tool for entrepreneurs and growth hackers looking to save time. Personally, I’ve used it for outbound email sales copy many times. Copy.ai works in 25+ languages.

Pricing:

There are three plans, one of which is free for 7 days:

  • Free for 10 credits
  • Solo: $35/mo
  • Multiple Seats: Custom

Copy AI

Also readCopy AI vs Jasper

4. Jasper – Best Chrome Extension

Jasper (formerly known as Jarvis) is one of the best content generators on the market. Their AI instantly generates high-quality copy for almost endless options beyond your marketing classics, including the “Explain it to a child” setting to real estate listings and Quora answers. They’re probably the most recognizable name in AI writing… mostly due to their $125 million fundraise.

At higher pricing tiers, Jasper enables users to write long-form content with the assistance of AI. This means that for every few sentences of “human” content, you can click to produce some AI-generated content. In theory, this should save you a ton of time as you write.

What it does:

Jasper enables users to create a number of different content types and even choose the tone of the content they’re creating. It has 11 language options, perfect grammar, and—depending on your plan—offers a long-form writing assistant called Boss Mode.

Features:

  • AIDA framework
  • PAS framework
  • Product description 
  • Content improver
  • Blog post topic ideas
  • Blog post outline
  • Blog post intro and conclusion paragraphs
  • Feature to benefit
  • Sentence expander
  • Facebook ad headline and primary text
  • Personal bio or company bio 
  • Google ad headline and description 
  • Marketing angles and ideas
  • Review responder

Who it’s for:

Jasper is for content creators and digital marketers who want to take some shortcuts with their writing. As with Copy AI and some other full-content production tools, the results are mixed. I find the long-form copy to be worse than GrowthBar or Copy AI. However, ad copy seems to be great, plus they just introduced Jasper Images for DALL-E generated images.

Pricing:

As of now, pricing is on a sliding scale per-word-per-month. Most users will find that between $79/mo and $149/mo should suffice for their content creation needs.

Also readJasper Review: What You Need to Know Before Buying

5. Article Generator

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Article Generator does exactly as the name suggests. It generates complete articles based on your seed keywords.

Before you get carried away with the idea of generating endless articles at the click of a button, the content this tool produces is not publish-ready.

It does a good job of scanning what’s ranking for your chosen keywords, then populating an article. But you’ll need to spend some time editing and ‘humanizing’ the content before publishing… this is generally true of any tool that delivers full content, as opposed to article outlines.

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What it does:

Essentially, Article Generator puts its own ‘spin’ on an article based on the keywords you’re using. You can populate up to 10 articles at a time. After reading the articles, you have the option to rewrite the article many times, too.

This presents you with a number of articles to look through. The idea is that one will come close to what you’re looking for and reduce the time you need to edit it.

Features:

  • Quickly populates several articles.
  • Can translate articles into other languages
  • You can rewrite the articles for unique spins.

Who it’s for:

Article Generator is for people who know what keywords they want to target but are stuck at coming up with article ideas and outlines.

The articles produced need some work. But it’s a starting point to get you past that writer’s block and have something in front of you.

Pricing:

There are two pricing plans:

  • £3.99/mo
  • £15/yr

6. Hubspot

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Most people reading this will be familiar with Hubspot. Hubspot is one of the leading marketing, sales, customer service, and CRM platform.

One of the tools in their toolbox is their Blog Idea Generator. To use this tool, all you need to do is input up to five nouns, and you’ll get a bunch of blog ideas back.

I’ve used this tool a bunch myself. It’s not perfect. You’ll need to edit the titles. But this tool does generate ideas that you probably wouldn’t have otherwise thought of.

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What it does:

Hubspot’s Blog Ideas Generator is one of the simpler tools on the market. It generates titles for blog posts based on the nouns or keywords you input.

Features:

  • Quick and easy blog idea generator
  • Manages to come up with titles you wouldn’t have otherwise considered.
  • Access to a whole year’s worth of blog ideas if you hand over your email address

Who it’s for:

This tool is for anyone looking for a quick burst of inspiration for their next blog post. As long as you know what your main keywords are, you can access hundreds of ideas.

Pricing:

Hubspot’s Blog Ideas Generator is free to us. You’ll just need to hand over your email address.

7. Writesonic

Writesonic is a comprehensive suite of tools for writers, bloggers, marketing teams, and entrepreneurs. It’s similar to Copy AI in that there are many use cases. You can create everything from Quora answers to social media posts to blog posts, to landing page copy, emails and so much more.

What it does:

Writesonic enables marketers to write copy across a huge number of use cases. They actually have the most copywriting tools of any tool on this list (over 100). They even have an AI image generator.

Features:

  • AI generations across 20+ languages
  • 100+ use cases
  • A long-form blog generator
  • A 5-step blog post writer
  • AI image and art generation

Who it’s for:

You can start with 6,000 free words. Writesonic is best for entrepreneurs and marketers with many use cases.

Pricing: 

Writesonic’s basic package goes for $15/month, with the agency package going up to $600/month. Interestingly, you can select output quality — so you can get more words when you use lower-quality outputs.

8. Pencil

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Used by industry giants like Kellogg’s, Unilever, and L’Oreal, Pencil is an ad content generator that quickly generates dynamic ad copy.

This tool uses AI to generate a bunch of different ad copy variations and layouts in minutes. You can then split-test those ads, take a data-driven approach to what’s working, and improve your ROIs.

Pencil goes as far as to say their AI-generated ad copy performs better than a manually generated copy. That’s certainly food for thought.

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What it does:

You provide a brief consisting of key details, images, video clips, and other media you want in your ads. Pencil then generates dozens of unique ads for you to check out.

You can make any edits or changes you want, then reproduce the ads. You can also go back and make some changes to the content you’re using in the ads.

Either way, you have full control over the content going into the ads and what the final ads look like.

Features:

  • Ad content generator
  • Easy-to-use-interface and drag and drop builder
  • Can split test your own ads against Pencil’s generated ads

Who it’s for:

If you currently run ad campaigns or want to start running ads, you should try Pencil. Ad copy is challenging. It’s worth at least testing their copy against yours. If not, just to speed up the process.

Pricing:

Pencil has pricing plans that scale as you need do:

  • Single brand: $10 per ad
  • Multi-brand: $5 per ad
  • Enterprise: Custom

9. Name Generator

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Sometimes you need a list of names, right? After going through all the people you know and famous characters, it can become hard to come up with names.

That’s where name generators like this one—called Name Generator—come in. Whether you want a first name, male name, band name, or even hero names, this tool will populate a long list for you.

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What it does:

Name Generator is a simple tool. It does one thing, and it does that one thing well; it generates lists of names.

It goes a little deeper than just populating a list of random names, though. You can fill out some details, such as nationality, religion, and other details that will influence the names.

Features:

  • Lots of categories of names to choose from
  • You can add input to influence the types of names generated.
  • Quick and easy to use

Who it’s for:

This tool is for anyone looking for a long list of names. Whatever the reason, genre, or occasion, if you need names, Name Generator will populate them for you.

Pricing:

This tool is completely free to use.

Wrapping Up

In today’s digital-driven world, content creation is essential for businesses to reach their target audience and stay ahead of the competition. However, creating content can be time-consuming and expensive, especially when you need to create a large amount of content. Fortunately, AI copywriting tools are here to help.

AI copywriting tools are great for saving time, money, and effort in content creation. Not only do these tools help you craft content with accuracy and precision, but they can also help you optimize your content for SEO purposes. With the help of AI copywriting tools, you don’t have to start from scratch when creating content. Instead, the tools can provide you with content suggestions so you don’t have to waste time trying to come up with new ideas. AI copywriting tools can also help you find the right words for the right audience, making sure your content is relevant and engaging.

In addition, AI copywriting tools come with a variety of features, such as natural language processing, sentiment analysis, and automated content generation. These features allow you to create content quickly and easily without compromising on creativity. AI copywriting tools can also help you save time and energy on content creation, allowing you to focus on other aspects of your blog or website.


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