Review: What It Is, How To Use It, and Alternatives

Madeline Hogan
Latest posts by Madeline Hogan (see all)

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How would you prefer to start a post about a review? 

“The problem solves is utterly fascinating and has been a long time coming for the content marketing industry: writing original content just got a lot easier. If you’re an inbound marketer, like I am, you’ll know that creating great content consistently is a major pain point. You have to research extensively, then write detailed reviews and articles that not only provide useful information to the reader with valuable insights but are also optimized for SEO and shareability to further drive traffic and conversions.”

Or maybe…

“If there is one thing you need for on-page SEO, it is original and quality content. But hiring a writer doesn’t always make financial sense. What if I told you that you could build 20 blog posts by the end of today? And what if I also told you this could be done for less than the price one article from the writer? If this sounds too good to be true, read the review further and find out what this clever platform can do for your business.” 

Or even… 

“If you are looking for a way to generate high-quality content but don’t have the skills or time to do it. Then CopyAI is something worth looking at. Here’s my review of the platform along with some opinions on whether or not it could benefit your business or blog.”

These are just some of the many content options that provided after I put in some context for its AI content generator to start work with. And some of the outputs really were great. Of course, like most content generators, there aren’t always perfect outcomes. But, let’s review!

What is is a copy generator that provides “automated creativity tools” for various industries. Focusing on providing copy for blog writers, social media managers, and email marketers, primarily provides short-form copy generation, but is currently releasing longer form copy like their blog content outline. 

Basically, users select their template of choice, provide some context (from product to content to tones and style), and get 10 results to review, save, copy, remove, or make more of. It’s that simple! offers 90+ content generation options…but some of those include a baby name and wedding hashtag generator, which you might not get multiples uses for.  

Who uses boasts that over 1 million “professionals and teams” work with, from marketers to social media managers to bloggers to entrepreneurs. Their client roster includes Microsoft, eBay, Ogilvy, and Nestle. 

Is free?

Is a free copywriting generator? While it’s not completely free, it does offer a free plan, which provides: 

  • 10 credits 
  • 20 bonus credits the first month
  • 25+ languages
  • 90+ copywriting tools
  • Blog Wizard tool 

The 20 bonus credits the first month is very helpful, but after that 10 credits can run out pretty quick. Still, it can be a great way to get started and try out the product.

How You Use is a very straightforward platform to use. Let’s take a look step by step! 

1. Make a new project 

The first step in using’s copy generator (after making an account of course) is starting a new project. You can also start by selecting the specific template type you want to create.

After you start your project, you can label it and add the website you’re making content for. This feature is helpful if you’re a content marketer or blogger for several sites. 

2. Choose a template if you haven’t yet 

If you haven’t chosen a template to start with, you can choose one next here. There are over 90 content tools to choose from, ranging from value propositions and meta descriptions to viral ideas and analogies. 

3. Add context to your generation request 

The next step is including enough information so can do its generation. Since I was trying to make a blog post introduction (like you saw above) I had to include a blog title, overall description of the blog post, and the tone of voice I wanted the post to be written in.

If you don’t provide enough input, it will prompt you to include more. Generally, the more input you can provide, the better your output will be.

4. Review your outputs, and take action 

You’ll get various outputs to review, which you can: 

  • Copy and paste into another document, or’s document editor. 
  • Save to your project so you can review later. Make sure you really do save it, because the outputs will disappear if you leave your project.  
  • Make “more like this” (which I’ll review next)
  • The remove button just gets rid of the output

5. Make “More Like This”  

Make more like this is a pretty cool feature because you can select the output you like and get similar options that can help you tweak and find the best output. 

6. Use your outputs! 

Whether you’re writing within the interface or copying and pasting your outputs to another editor, you can start using the outputs you got, or create some other outputs. Review Features: 

  • 90+ copywriting tools including bios, email subject lines, instagram captions, TikTok ideas, name generators, paraphrasing, and…about 80 more! 
  • 25+ languages 
  • Grammar and tone checker
  • Various tones to choose from, or input anything yourself
  • Can get 10 generations for each input you put in Pros

  • community and supportive help center
  • Free plan option to try before you buy
  • You can organize your copy by projects 
  • It’s very simple to find their writing tools, but if not they also have a search feature
  • Some of their copywriting tools are free to use without an account, like their blog ideas generator Limitations

  • Better for short-form than long-form content
  • Not always 100% accurate (though that’s common with AI generators) 
  • Some of their generators might not be overly helpful for what you need 
  • Less focus on search engine optimization or specific marketing goals Pricing

  • Free: This plan includes 10 credits (plus a bonus 100 for your first month) and access to 90+ copywriting tools 
  • Pro: $35/month or $420 for the year for unlimited credits, unlimited projects, priority support, and access to their newest features 
  • Enterprise: You can build a custom plan with their team 

Our take on is a good content generator that offers a lot of different output options. Of course–like most AI generators–it’s not going to be perfect. Some of the outputs for the introduction paragraphs ended up like this: is an AI Yoast for eCommerce stores. It allows you to consistently create variations of the same product with just one click. Their platform has helped dramatically increase my conversion rates, and it’ll do the same for your store as well. 

So, clearly not perfect, but still good! And, they provide so many outputs (a lot more than many other content generators out there) that you can usually find one that works for what you’re looking for. 

But if not, there are also some competitors and alternatives that can be better fit for different content needs. Alternatives


GrowthBar is the #1 SEO tool for bloggers and content teams. It combines AI and SEO to help you rank your content on Google. It features not only content generation–for blog outlines, paragraphs, headlines, ideas and more–but also keyword research, backlinks, competitive metrics, and keyword rank tracking

What it does:

GrowthBar has a wide range of SEO features, but the hero feature content generator is what has earned GrowthBar 5 stars on Capterra and G2 Crowd.

GrowthBar generates content by:

  1. It takes your input keyword/topic, scans the web using a powerful SEO decision engine, and makes suggestions in a content editor using GTP-3 AI — the largest, most powerful language model on earth.
  2. GrowthBar analyzes thousands of data points and the generator delivers you blog title ideas, paragraphs, or a content outline complete with title suggestions, word count suggestions, keywords, headlines, images, and more.
  • Key features: 
    • AI content creation
    • Keyword research
    • Competitor analysis
    • Google Ads and Facebook Ads
    • Backlink analysis
    • Writing editor interface 
  • Pros:
    • It’s AI content generator offers blog posts titles, paragraphs, outlines, heading suggestions, keywords to include, and much more
    • Your copy is being designed to rank on Google, so your content can do the work for you
    • It offers a suite of other SEO tools, as well as access to their writer’s marketplace if you need an article writing service 
  • Cons: 
    • It focuses heavily on SEO content, so if you need copy like social media captions, video subtitles, and X then it won’t be the best tool for you 
  • Best for: SEO-focused bloggers, freelancers, and marketers who want more than just copy generation. 
  • Pricing: Monthly pricing starts at $29 for Standard, $79 for Pro, and $129 for Advanced. 


Copysmith targets marketing agencies and teams that generate content day in and day out, redirecting the time and resources saved towards company growth. Copysmith produces the content you’re looking for through the input of a few keywords. 

  • Key features: 
    • File sharing 
    • Bulk imports and exports of files 
    • One platform for teams
  • Pros:
    • Provides helpful content idea templates 
    • Bulk content generator 
    • AI-powered workflow queue 
  • Cons: 
    • Lower priced packages lack innovative features
    • Higher monthly costs than other platforms 
  • Best for: 
    • Copysmith is geared towards teams of marketers or copywriters frequently collaborating on projects together. 
  • Pricing: 
    • Copysmith’s starter package comes in at $19/month, and the team’s package will run $118/month, unlocking team-focused features. 

Read: Copysmith vs

Jasper (previously Jarvis) 

Jasper has many features and functions that solidify it as one of the best long-form content generators on the market. The AI instantly generates high-quality SEO-friendly content for almost endless options even beyond your marketing classics, from “explain it to a child” setting to real estate listings and Quora answers. 

When I say “almost endless,” I mean it. Jasper has more copy options than most copy generators out there. So if you’re looking for versatility, Jasper is a great choice.

  • Key features: 
    • 30+ use cases
    • 25+ languages
    • 18+ tones 
  • Pros:
    • Long-form writing assistant called “Boss Mode” in addition to 30+ short-form templates 
    • Community “recipe” options you can use to get more AI-made content 
    • Integrations with Surfer SEO to provide more optimized content and Grammarly for perfect writing
  • Cons: 
    • You’ll need to edit the outputs before publishing
    • Higher monthly costs than other platforms 
  • Best for: 
    • Jasper is great for medium and larger businesses that have a decent budget for content. 
  • Pricing: 
    • Starter: Starts at $29/mo for 20k words per month and access to all 50 copywriting skills 
    • Boss Mode: Starts at $59/mo for 50k words per month, access to all 50 skills, long-form copy, SEO mode, Grammarly integration, plagiarism check, and more

Also read: our full review on Jasper here. 

Conclusion: or…’s features, ease of use, and pricing do make it a great content generator. However, depending on your budget, writing priorities (for example, if you need support with SEO, we always recommend GrowthBar), and marketing needs, an alternative can always be a better fit. 

Which is why we’ve reviewed them all for you! Read them all here:

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